Visit the SHOUT SA website.
SHOUT FOR A SAFER SOUTH AFRICA
16 March 2010, Johannesburg
If there are dreams about a beautiful South Africa, there are also roads that lead to their goal. Two of these roads could be named Goodness and Forgiveness. Nelson Mandela, Nobel Prize Winner, freedom fighter, peacemaker and former President of South Africa.
South Africa…deemed one of the most beautiful countries in the world. Its unique wildlife, terrain and warmth have attracted tourists, settlers and those seeking refuge to find solace within its borders. Over the years however, this incredible country has been blighted by crime and violence all of which has been needlessly borne out of greed and anger. SHOUT is a vehicle that is actively mobilising a peace revolution and giving South Africans a voice to stand up, to shout and to say enough.
SHOUT is the brainchild of well known South African musicians Danny K and Kabelo who embarked on launching the initiative after the tragic and untimely death of South African legend, Lucky Dube due a senseless act of crime. Both men had reached saturation point with the steadily climbing crime statistics and news bulletins detailing violence and bloodshed on a daily basis.
Using his influence as a successful and established South African artist, Danny recruited the best of South Africa’s music talent to record a cover of the 1980’s Tears for Fears hit ‘Shout’ with the mindset of donating all proceeds from downloads and sales of the single and brand collateral to charities which support victims of crime and initiatives which aid in the prevention of crime.
Partners were required to help give the project an identity, a voice and a way forward and with the help of the team at Net#work BBDO the look and feel for the SHOUT brand was created and a campaign strategy was established. With the help of their own partners, Humanoid and Left & Guillotine, the SHOUT music video was born.
SHOUT also partnered with Crime Line, which has become integral in driving the SHOUT message home through the use of its various communication platforms and call to action. SHOUT in turn will encourage South African citizens to take an active stance against crime by employing the services offered by Crime Line.
The SHOUT Foundation is a Trust which has an appointed board of trustees* whom administer the funds appropriately and lawfully and ensure all decisions made are in the best interest of the campaign. With the input of the public, monies will be distributed to various charities and causes that help in the prevention of crime as well to help victims of crime.
SHOUT is a movement that will get all South Africans who want to live in a safe country… who currently feel frustrated, think there is little hope, believe they are powerless…to feel positive, to see & believe that they can actively engage in the building of a safer South Africa.
They can do so by joining the SHOUT movement, by simply downloading the song, adopting a new attitude towards law and order, knowing that they can be part of the solution, that their personal actions are meaningful and will contribute towards a sustainable safer country…
SHOUT is aiming to break all South African records by making the song the fastest selling single in South African music history whilst giving South Africa a unified voice to alleviate and combat crime.
By SHOUTING out together, we can actively create and build a safe South Africa.
Add your voice to the fight against crime. SMS SHOUT TO 3 33 35 to donate R20 and get the SHOUT track featuring SA’s top artists. (*terms and conditions apply)
For more information email firstname.lastname@example.org
* Terms & Conditions for SMS download:
Obtain bill payer’s consent before using this service. Errors Billed. All prices include VAT. eXactmobile may contact you with offers or information by SMS or MMS. To opt out, SMS STOP SMS to 36175 (R0.50/SMS). Items require a WAP enabled handset. Applicable Network, Bearer/WAP charges apply. R20 per Full Track. Free and bundled SMSes do not apply. See www.exactmobile.co.za for more terms & conditions. All rights reserved Exact Mobile (Pty) Ltd. Copyright 2010. Handset Compatibility & Support Tel: 0822 302 222 (VAS Rates, Free minutes do not apply)
NOTES TO THE EDITOR
All parties involved in the SHOUT initiative have offered their services free of charge and have done so on good will for the sake of the success of the SHOUT Campaign.
* The SHOUT Board of Trustees are made up of the following people: Danny K, Kabelo, Gavin Koppel Yusuf Abramjee, Boniswa Pezisa and Tracy-Lee Purto.
The by-line ‘Shout for a Safer South Africa’ was cleverly constructed in order to deliver a positive message and aims to win the hearts and minds of the nation. And by doing so, Shout hopes to encourage everyone in this country, regardless of race or creed to get involved at any level they are able to in order to assist in driving this positive message home.
ARTISTS AND CELEBRITIES THAT ARE PART OF SHOUT INCLUDE:
Gang of Instrumentals
Yvonne Chaka Chaka
The Soweto Gospel Choir
Tamara Dey and Flash Republic
Lee Ann Liebenberg
Darren “Whackhead” Simpson
Shaleen Surtie Richards
SHOUT would like to thank the following partners and sponsors for their contribution in bringing the initiative to life:
Primedia Group of Companies
Samantha Swaine Communications
Pick n Pay
The Johannesburg Theatre Complex
The Moving Billboard Picture Company
Business Against Crime
Community Policing Forums across South Africa