Danone Nutriday is our favourite yoghurt brand and when we heard that they were releasing a new recipe, we couldn’t wait to try it. Yesterday, we received this surprise delivery full of healthy, nutritional yumminess!
Yoghurt currently only holds 1% share of stomach within South Africa, 2.3% of which can be attributed to children and 0.6% to adults. There are many snacks available in the market unfortunately, they are often at opposite ends of the spectrum from a health and taste point of view. Snacks are either very unhealthy like chips, chocolates and biscuits or extremely healthy like apples, for example. A gap exists for a happy medium that is both healthy and tasty.
The relaunch of NutriDay brings with it a new positioning strategy as a Smart Snack.
Below some interesting stats:
*For every 100 consumers entering a supermarket, only 32 will pass through the dairy shelves and only 10 will buy a yoghurt.
*In most European countries the Per Capita Consumption is about 1 yoghurt a day but in SA it is about 1 yoghurt a week.
*1 out of 100 food products eaten in SA is a yoghurt.
*Do you know that the fundamental cause of obesity and overweight is an energy imbalance between calories consumed and calories expended.
o In SA the incidence of obesity is on the increase; especially between 1 to 6 years with 1 in 5 children are overweight!
o Females are most affected.
o Childhood dietary habits are predictive of the size and amount of body fat in adulthood.
o Raised body mass index (BMI) is a major risk factor for non-communicable diseases like heart disease, diabetes, hypertension (high blood pressure).
o South African adults :
Ø 24.8% women are overweight (1 in 4) and 39. 2% are obese
Ø 20.1% of men are overweight and 10.6% are obese.
Danone is proud to announce the relaunch of South Africa’s #1 yoghurt brand, NutriDay!
South Africa’s household favourite yoghurt, Nutriday, has undergone a full transformation both inside and out. With its tastiest recipe ever and it’s breakthrough pack sizes, NutriDay is driving a SMART SNACK EVOLUTION
NutriDay the pleasure of a smart and tasty snack!
Between work, school, gym, homework and other activities, kids and adults alike need to rely on an easy and nutritious solution to support their active lifestyles. The advertising and widespread availability of cheap but tasty snacks and convenience foods all contribute to making a healthy, balanced diet more difficult to reach. With an offering of 27 flavours across the NutriDay Smooth and Fruit range, NutriDay makes for the perfect smart snack solution. NutriDay Does not only bring you the benefits of yoghurt, but also the pleasure of enjoying a creamy and delicious snack, any time of the day!
The benefits of yoghurt
Yoghurt is made from a combination of milk and live cultures that makes this product unique. In addition to calcium and protein, NuitriDay yoghurt is a source of Vitamins A, B, D & E, essential nutrients needed by your body every day. The South African Department of Heath recognises dairy products as being an essential part of a balanced diet and recommends as part of the Food Based Dietary Guidelines that milk, maas or yoghurt should be eaten every day.
“As the leader in the yoghurt category in South Africa, our role is to encourage all South Africans, both kids and adults, to include the goodness of yoghurt in their daily diet by offering them an affordable delicious snack rich in nutrients,” says Thomas Morf, Marketing Director of Danone Southern Africa
Danone, committed to health!
With its mission “to bring health through food to as many people as possible”, Danone, the yoghurt leader worldwide, brings 95 years of expertise to each of its products. NutriDay is making use of this experience to launch its tastiest recipe ever and add breakthrough cup sizes to delight the whole family. NutriDay yoghurt is the perfect smart snack to include in your daily balanced diet.
From October 2015, NutriDay is offering a new recipe and 3 new pack sizes:
150g, 270g & 600g. NutriDay a smart snack every day!
Danone NutriDay has been kind enough to include DOWNLOADABLE recipe cards for my readers.
All recipes are in PDF format. You will require a PDF reader to view these files.
More about Danone Group
With its mission to bring health through food to as many people as possible, Danone is a world leading company in Fresh Dairy Products. Present in over 140 markets, with more than half in emerging countries, Danone aims to create shared value for all its stakeholders: its 100,000 employees, consumers, customers, suppliers and shareholders.
More About DANONE Yoghurt history
Danone was founded by Isaac Carasso in Barcelona in 1919. To treat the many local children suffering from intestinal disorders, he introduced yogurt —a product widely recognized for its health benefits in the Balkans, yet unknown in Spain at the time. Doctors in Barcelona prescribed yoghurt for their patients because they were aware of research into lactic ferments by Nobel laureate and Pasteur Institute director Elie Metchnikoff. Clearly Danone was committed to healthy eating from the very start! Isaac named the new brand after his son Daniel, whose nickname in Catalan was “Danon”. Ten years later, Daniel himself rolled out the brand in France. To win over consumers, he emphasized health benefits but also worked hard to ensure that Danone yoghurt tasted better than rival brands.
More about DANONE Southern Africa’s evolution:
Danone entered the South African market in 1998 through a joint-venture created with Clover SA in the yoghurt category. In 2010, Danone acquired 100% of Danone Clover yoghurt joint-venture and Danone Southern Africa was born. During the 17 years that Danone has been in operation in Southern Africa, consumer preference for our products has propelled Danone to the number one position in the market. With two manufacturing facilities in Gauteng, Danone transforms 5% of all milk produced in South Africa into 150 000 tons of fresh dairy products and desserts. Danone Southern Africa’s brand portfolio features amazing brands like NutriDay, Ultra Mel, Yogi Sip, Inkomazi and Activia.
More about North-West University research:
The Centre of Excellence for Nutrition at the Potchefstroom Campus of the North-West University assessed 120 South African snack foods using the NRF (Nutrient Rich Foods) index. The NRF is a system used to rank food based on their nutrient content. Calculating the NRF score is based on nutrients to encourage and nutrients to limit. This model placed yoghurt as beneficial, nutrient rich and low in energy, or simply put its healthy kilojoules. A key message from this research is that one can substitute less healthy snacks with a cup of yoghurt – a simple step to improving nutrient intakes.
More about Live Cultures
The words “live and active cultures” refer to the living organisms, Lactobacillus bulgaricus and Streptococcus thermophilus, which convert pasteurized milk to yogurt during fermentation. Note that the milk is pasteurized before culturing to remove any harmful bacteria.
More about Yoghurt and Lactose intolerancy:
All yogurts are made from milk fermented by two lactic cultures: Streptococcus thermophilus and Lactobacillus bulgaricus. Interesting fact: these strains secrete an enzyme called beta-galactosidase that allows them to pre-digest part of the lactose (the sugar in milk). This is why, generally, people with lactose intolerance can easily digest yogurt.
More about Yoghurt benefit, visit the Danone website.